How Can Social Media Marketing Help Your Business?
What does Social Media Marketing Do For Your Business?
First of all, it increases your brand awareness and loyalty, but what do i mean by that? When you have a presence on social media, you make it easier for your customers to find and connect with you. And by connecting with your customers on social, you’re more likely to increase customer retention and brand loyalty. A study by The Social Habit shows that 53% of the people who follow brands on Social Media are more loyal to those brands.
Gain valuable customer insights.
Social media generates a huge amount of data about your customers in real time. Every day there are over 500 million Tweets, 4.5 billion likes on Facebook, and 95 million photos and videos uploaded to Instagram. Behind these staggering numbers is a wealth of information about your customers—who they are, what they like, and how they feel about your brand.
Through daily active engagement and Social Listening, you can gather relevant customer data and use that information to make smarter business decisions
Generate higher converting leads.Social media increases sales and customer retention through regular interaction and timely customer service. In the 2015 Sales Best Practices Study from research institute MHI Global, world-class companies rated social media as the most effective way to identify key decision makers and new business opportunities . In the State of Social Selling in 2015, nearly 75 procent of companies that engaged in selling on social media reported an increase in sales in 12 months.